Onpage SEO – Science and Magic
You can’t just write an article or blog post and just leave it. You’ve got to give it some Google juice. Get it some attention. Prepare your content in a certain way, and you’ll have a better chance of ranking on Google, and other search engines.
Google is trying to provide value to their customers, and so should you. Google is looking for value and authority. You may think of their algorithms as just a mathematical way to rank sites, but they also include scientific measurements to identify what might be good content, who’s site might have an expert author.
You can pay big bucks for an expert to setup onpage SEO to optimize your websites and your posts, or you can do the following simple steps and get on page one yourself.
Onpage SEO – Become a Part Time Geek
- Always have an image – find something that is eye catching and different, yet relates to your post
- Keywords or keyword phrase must be in each title, or at a minimum one H1, one H2, and one H3 tag.
What the heck are ‘H’ tags?
They are html code that help identify the size and characteristics of the title and sub titles within your post. For example in WordPress’s visual editor, you don’t need to input actual code. You will see a drop down menu to choose Heading 1 (H1 tag), Heading 2 (H2 tag), and Heading 3 (H3 tag). This is over simplified, but likely all you need to know. Google looks for them.
- Keywords must be in the first and last sentence – Your first sentence could be your H1 tag/title as I’ve done in this post – that’s what Google sees first.
- Keywords must be in the alt tag of the image. When you upload your photo to WordPress, you will see an area to type in your keywords or keyword phrases
- Keyword density should be about 1% in your entire post – for example, in a 500 word blog post, you need your keyword phrase mentioned 5 times. You can include the times it is mentioned in the titles - Warning – don’t ‘stuff’ your posts with keywords. It won’t read well, and will look spammy. Google recognizes this tactic, and won’t consider ranking that type of post.
- Link to another page on your website or blog – for example link to an older story with a similar topic. If you are just starting out, build your blog with this in mind.
Do Not Skimp on Onpage SEO
These are the simple onpage SEO tactics you need to do to get on page 1 of Google, plain and simple.
- Do not take shortcuts
- Don’t be lazy or you won’t get on page 1
- Do the work to get the results you desire
Consistent onpage SEO will take you far. This is how you can work with Google to help them find you,
and your content, and give it a good ranking. Trust me, Page 1 is worth the effort.
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