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Social Media

Lessons for YOU from Social Media Camp

written by Bonnie Chomica Social Media Lessons from Camp I recently spent two days at Social Media Camp and am saturated with information. I thought I’d squeeze my brain and share my notes on Social Media 2.0, Content Planning, and Crisis Management. I had some fun, too, as you can see from the cartoon image, which was magically created by Mark Siermaczeski of Cruelty-Free Cartoons. I am, by the way, dancing in my organic garden ;) I selected my notes… Continue reading

Concrete is Exciting – a Social Media Success Story

Photo – Nanaimo Precast by Bonnie Chomica Is social media essential for your business? It depends. It depends on your goals, what you’re willing to invest in, and where your ideal clients hang out. Chances are you should be using some form of social media, even if you don’t think it’s for your particular industry. If companies aren’t being social in your industry, that’s all the more reason to delve in and stand out from the competition. Be different. Here’s… Continue reading

There’s Usually a Better Way

By Bonnie Chomica Are You On The Right Path? Often times you get so excited about launching new things in your business, you don’t always see that you could be on the wrong path. Here’s how I steered a client in the right direction, avoiding a disaster. Working with a great client in Alberta, I find myself pulled back into the technology field, where I spent so much of my marketing career. It feels comfortable, and familiar, but at the… Continue reading

Should You Accept all Linkedin Invites?

Written by Bonnie Chomica Should you accept all Linkedin invites to connect? The short answer is probably not. You should understand your reasons for using the professional network, who is contacting you and why, and who you want to attract to connect with you. Why Are You On Linkedin? My evolution with Linkedin started while I was still in the corporate world. I saw the value of having an online profile to build my personal brand. At the time, I… Continue reading

Crucial Subject Line Tips to Get Your Emails Opened

written by Bonnie Chomica People’s inboxes are a busy place. How do you break through the clutter, and capture your readers’ attention so they’ll open YOUR email. Start with attention-grabbing Subject Lines. The following subject line tips apply to your emails, but also consider them for the titles of your articles, blog posts, newsletters, and even social media. TAP INTO EMOTION        As with most marketing messages you need to appeal to people’s emotions. What is their problem, need, or desire,… Continue reading

4 Essential Social Media Resources

Written by Bonnie Chomica Are you overwhelmed by the thousands of social media ‘expert’ websites? How can you find the most valuable and relevant information for you and your business?  On a daily basis, I rely on what I consider to be the four best social media resources. These are my ‘Go-To’ people. I’ve shared them here to help you weed out some of the not-so-great sites. 1. Social Media Examiner  http://www.socialmediaexaminer.com/ Michael Stelzner and his team at Social Media… Continue reading

Social Media Camp 2013 with Mari, Tyrell and C.C.

Written by Bonnie Chomica Social Media Camp is not just about Tweeps geeking out. There is definitely some of that, but really, it’s about marketing your business and how to engage your customers – the foundations for building your success. Social Media Camp 2013 in Victoria, once again had a stellar line up of keynote speakers and workshops. This was my second conference, and I’ve already got the third on my calendar. Social Media Camp 2014 is May 1-3 (you… Continue reading

How to Use Linkedin for Your Business

Written by Bonnie Chomica Did you put your resume up on Linkedin and forget about it? Yet, you hope it brings you that dream job, dream client, or fame and fortune? That’s not likely to happen. Just like any social media platform, you’ve got to work it, Baby. Here are some reasons why you should revisit Linkedin and some tips on how to make it work better for you and your business. Reasons to Use Linkedin for Business On… Continue reading

How To Not Break Your Leg with Social Media

Are you still afraid of social media? You cannot get physically hurt by diving in, so what’s holding you back? Social media can be the most effective way to build your network, your brand, and your business. If you are new to social marketing, don’t panic. Everybody was a rookie once, and nobody broke their leg by trying. The key is to focus on just a couple of platforms or networks, and then expand after you get more familiar with… Continue reading

Customer Engagement Strategies in a Digital Economy

    Customer Engagement Strategies The new world of digital marketing revolves around customer engagement strategies. This has become more prominent with the growth of social media networks. Social marketing evolved because people started talking ‘with’ their customers instead of ‘to’ their customers. Social has benefited the customer more because they have a say in what is being ‘pitched’ to them, or how they perceive a brand, or how they want to improve their buying experience. And then there is… Continue reading

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She engaged and attracted new followers, and provided valuable exposure for our sponsors and speakers. She definitely contributed to our event’s success. We couldn’t have done it without her. <em>Ricia Adair – Owner, Zenith Training</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zenith Training - Parksville</span><span class="join"></span><span class="company">Zenith Training</span></div> </div> <div class="testimonials-widget-testimonial post-1072 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1072: --> <blockquote><span class="open-quote"></span>With a variety of creative and practical ideas, Bonnie helped to promote my Peak Performance workshop. She contributed to my event’s success, using a blend of online marketing strategies, and captivating media advertising.<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Paola Lake</span><span class="join"></span><span class="company">Ph.D.</span></div> </div> <div class="testimonials-widget-testimonial post-1073 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1073: --> <blockquote><span class="open-quote"></span><strong>Bonnie made order out of my chaos</strong> When we took over the winery, I was overwhelmed with how to manage our social media, newsletter, and so many other online things. Bonnie took them over, and made order out of my chaos. She writes and distributes all our material, and offers sound advice to keep us on track as we expand our business. I wouldn’t be able to handle any of it on my own. Bonnie gets it all done for me, so I don’t have to stress about it. <em>Brenda Hetman-Craig, Owner – 40 Knots W…<span class="close-quote"></span></em></blockquote> <div class="credit"><span class="author">40 Knots Winery - Comox</span><span class="join"></span><span class="company">Networking Nanaimo</span></div> </div> <div class="testimonials-widget-testimonial post-1563 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1563: --> <blockquote><span class="open-quote"></span><strong>Success Stories Brought Business to our Door</strong> I didn’t have the time to get testimonials myself, so Bonnie’s testimonial service just made more sense. Because she is an unbiased party she was able to create a more candid discussion. Clients felt less awkward, and had the opportunity to say things they may not have mentioned to me directly. They expressed how they felt because of our belief in them, and how our support impacted their business. Used as both educational and strategic marketin…<span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Community Futures Sun Country - Ashcroft</span></div> </div> <div class="testimonials-widget-testimonial post-1074 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1074: --> <blockquote><span class="open-quote"></span>Bonnie came to our rescue by writing effective and concise content for a new area of our website. Now, our customers and prospects clearly understand what we offer, and more importantly, how we can help them. <em>Marci Andrews – Marketing Director, Zedi</em><span class="close-quote"></span></blockquote> <div class="credit"><span class="author">Zedi Inc. - Calgary</span><span class="join"></span><span class="company">Zedi Inc.</span></div> </div> <div class="testimonials-widget-testimonial post-1076 testimonials-widget type-testimonials-widget status-publish" style="display: none;"> <!-- testimonials-widget-testimonials:1076: --> <blockquote><span class="open-quote"></span>Bonnie helped me navigate the somewhat overwhelming world of online marketing, with professionalism, affordability, clarity and encouragement. 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